- Intellectual Property
- Gaming & Gambling
- Consumer Protection and Advertising
- Life Sciences
- Technology & Media
- Data Privacy & Personal Data Processing
Phone: +40-31 437 80 13 Mobile: +40-722 256 758
Ana-Maria Baciu is a regulatory and intellectual property lawyer, assisting clients in various industries, including retail, FMCG, gambling, IT, e-commerce and life-sciences, for more than 20 years. Before setting up Simion & Baciu, Ana-Maria has been heading the intellectual property practice, as well as co-heading the gambling, consumer and advertising practices at the largest and oldest law firm in Romania.
Licensed as a European trademark and design attorney, Ana-Maria is advising clients on the full spectrum of intellectual property aspects, both contentious, such as disputes over the validity of intellectual property rights, trade mark / design / patent infringement claims or plagiarism, and advisory work, such as re-branding strategies, transactions, IP rights transfers, licensing or franchising, advice on IP portfolio management and complex IP due diligence, as well as registration / filing / prosecution strategies and anti-counterfeiting work.
In the gaming field, Ana-Maria has been advising industry stakeholders, operators, suppliers, as well as industry relevant associations, on the whole range of regulatory and operational gaming aspects, to include representation in front of the National Gambling Office.
Complementary, along the years, she developed specific capabilities in the life sciences sector, with a focus on assisting pharmaceutical manufacturers on compliance and regulatory aspects.
Known on the market as a representative presence in task forces, events, in front of public authorities such as the Consumer Protection Authority, discussing consumer protection issues for businesses directly facing consumers and trade associations, Ana-Maria is the Deputy Chair of the AmCham Trade Legislation Task Force for the 2020-2021 mandate.
A regular contributor to specialized publications and lecturer on gaming, IP, social media and digital matters, Ana-Maria is also a trainer on intellectual property aspects, delivering tailored sessions to various departments of large multinational companies.
Ana-Maria is ranked as Leading Individual by Chambers and Partners (Band 1) and Leading Individual in Intellectual Property and in the Gaming Area by Legal 500. She is also ranked as Trademark Star, as well as included in Top 250 Women in IP, by MIP IP Stars and in WTR Global Leaders, by World Trademark Review, and ranked as Top Trademark Professional by WTR 1000 (Gold Band) and as as well as Individual by IAM Patents1000.
This firm provides expert advice not only from the legal and regulatory perspective, but also from a business and practical approach. Furthermore, both Ana Maria Baciu and [Cosmina Simion] are undisputed experts in their subject areas. (Legal 500, 2021)
Ana Maria Baciu – she is very knowledgeable on the subject, well connected and aware of how to balance business needs with legal realities. (Legal 500, 2021)
Ana-Maria Baciu and [Cosmina Simion] are the go to gambling and IT lawyers in Romania. Both very experienced, success driven and extremely knowledgeable. The associate in their team that stands out is [Andrei Cosma]. (Legal 500, 2021)
Ana-Maria Baciu is absolutely amazing: she has great knowledge, very good business understanding, solution oriented, high ethic standards and much more. She is definitely the best in this field. (Legal 500, 2021)
Ana Maria Baciu advises a high-profile clientele on a variety of trade mark-related matters, including infringement and registration. She is described by sources as “a very good IP lawyer who is very business-oriented.” (Chambers and Partners, 2021)
One of the best IP lawyers in Romania”, the versatile Baciu attracts warm plaudits: “Her advice is proactive and easily implemented, and she provides a very prompt service. She is extremely business-oriented, has a flexible approach and is a good negotiator and mediator. (WTR 1000, 2021)
Ana Maria Baciu of Simion & Baciu is described by clients as a “strong negotiator” with a “very good understanding of the client’s needs.” (Chambers and Partners, 2020)
Ana-Maria Baciu is a powerful leader in IP law, with high professional and ethical standards. In addition, she values personal relationships, which makes her relationship with clients very valuable. (Legal 500, 2020)
Co-founding partner Ana-Maria Baciu has built up a stellar market reputation as a result of her 20 years of cutting-edge trademark experience. “As a skilled and sharp attorney with a focus on the pharmaceutical arena, she provides professional advice at a high level. Ana-Maria is an excellent all-around IP professional.” (WTR 1000, 2020)
[Cosmina Simion and] Ana-Maria Baciu are a great double-act. They work together seamlessly to pick up client queries and requests and ensure first class service delivery. (Legal 500,2020)
The deep and extensive knowledge of Ana Maria Baciu [and Cosmina Simion] is unparalleled and this helps any business significantly in constant issues that surface from time to time. (Legal 500, 2020)
[…] lawyer Ana-Maria Baciu, now at Simion & Baciu, draws on two decades of practice to add value with her tremendous regulatory expertise. (IAM Patents, 2020)
A versatile patent strategist with expertise in gaming, pharmaceuticals and healthcare, Baciu […] comes into her own when thorny regulatory and compliance issues crop up. (IAM Patents, 2019)
Hailed as “a brilliant IP lawyer,” Ana Maria Baciu of Simion & Baciu is recognised as one of the leading individuals in the area. (Chambers and Partners, 2019)
Ana-Maria Baciu [and Cosmina Simion] are “excellent lawyers with excellent gambling law knowledge.” (Legal 500, 2019)
Ana-Maria Baciu [and Andreea Bende] are two standout members of the practice. “They make great business partners, as they take the time to understand their clients’ industries – and handle everything with exceptional professionalism. On top of that, they have truly outstanding legal knowledge.” (WTR 1000, 2019)
Clients say she gets “straight to the point and is always very well prepared in her domain”. (Chambers and Partners, 2018)
Covering all bases, Ana-Maria Baciu heads up the squad and boasts specialist know-how in the gaming and pharmaceutical industries. (WTR 1000, 2016)
According to sources, Baciu is “a tough, pragmatic and logical” lawyer, who “handles everything swiftly and efficiently”. (Chambers and Partners, 2015)
Providing inspiring leadership to the IP group is Ana-Maria Baciu, an authority not just on intellectual property, but also consumer protection, pharmaceutical, healthcare and gaming law. When it comes to patents, “she is extremely knowledgeable, technically” (IAM Patent 1000, 2016)
University of Bucharest Law School, LLB
Licensed European Trademark and Design Attorney
Memberships and Affiliations
- Bucharest Bar
- Romanian National Chamber of Industrial Property Attorneys
- International Trademark Association (INTA) (former Member of the Anticounterfeiting and Parallel Imports Committees)
- International Masters of Gaming Law (IMGL), General Member
Romanian – native speaker
English – business proficiency