- Intellectual Property
- Consumer protection and advertising
- Life sciences
- Technology, Media & Privacy
Phone: +40-31 419 04 88 Mobile: +40-722 256 758
Ana-Maria Baciu is a regulatory and intellectual property lawyer, assisting clients in various industries, including retail, FMCG, gambling, IT, e-commerce and life-sciences, for more than 20 years. Before setting up Simion & Baciu, Ana-Maria has been heading the intellectual property practice, as well as co-heading the gambling, consumer and advertising practices at the largest and oldest law firm in Romania.
Licensed as a European trademark and design attorney, Ana-Maria is advising clients on the full spectrum of intellectual property aspects, both contentious, such as disputes over the validity of intellectual property rights, trade mark / design / patent infringement claims or plagiarism, and advisory work, such as re-branding strategies, transactions, IP rights transfers, licensing or franchising, advice on IP portfolio management and complex IP due diligence, as well as registration / filing / prosecution strategies and anti-counterfeiting work.
In the gaming field, Ana-Maria has been advising industry stakeholders, operators, suppliers, as well as industry relevant associations, on the whole range of regulatory and operational gaming aspects, to include representation in front of the National Gambling Office.
Complementary, along the years, she developed specific capabilities in the life sciences sector, with a focus on assisting pharmaceutical manufacturers on compliance and regulatory aspects.
She is known on the market as a representative presence in task forces, events, in front of public authorities such as the Consumer Protection Authority, discussing consumer protection issues for businesses directly facing consumers and trade associations.
A regular contributor to specialized publications and lecturer on gaming, IP, social media and digital matters, Ana-Maria is also a trainer on intellectual property aspects, delivering tailored sessions to various departments of large multinational companies.
Ana-Maria is ranked as Leading Individual by Chambers and Partners and Leading Individual in Intellectual Property and Recommended in the Gaming Area by Legal 500. She is also included in Top 250 Women in IP by Managing Intellectual Property’s IP Stars, and ranked as Leading Trademark Professional and Patent Practitioner by WTR 1000 (Gold Band), and respectively by IAM Patent 1000.
Hailed as “a brilliant IP lawyer,” Ana Maria Baciu of Simion & Baciu is recognised as one of the leading individuals in the area. (Chambers and Partnes, 2019)
Ana-Maria Baciu [and Cosmina Simion] are “excellent lawyers with excellent gambling law knowledge.” (Legal 500, 2019)
Ana-Maria Baciu [and Andreea Bende] are two standout members of the practice. “They make great business partners, as they take the time to understand their clients’ industries – and handle everything with exceptional professionalism. On top of that, they have truly outstanding legal knowledge.” (WTR 1000, 2019)
Clients say she gets “straight to the point and is always very well prepared in her domain”. (Chambers and Partners, 2018)
Covering all bases, Ana-Maria Baciu heads up the squad and boasts specialist know-how in the gaming and pharmaceutical industries. (WTR 1000, 2016)
According to sources, Baciu is “a tough, pragmatic and logical” lawyer, who “handles everything swiftly and efficiently”. (Chambers and Partners, 2015)
Providing inspiring leadership to the IP group is Ana-Maria Baciu, an authority not just on intellectual property, but also consumer protection, pharmaceutical, healthcare and gaming law. When it comes to patents, “she is extremely knowledgeable, technically” (IAM Patent 1000, 2016)
“She is a fast and sharp lawyer with a focus on giving the client concrete input”, says one client. (IP Stars, 2015)
IP chief Ana-Maria Baciu is a force to be reckoned with in pharmaceutical proceedings. (WTR 1000, 2015)
University of Bucharest Law School, LLB
Licensed European Trademark and Design Attorney
Memberships and Affiliations
- Bucharest Bar
- Romanian National Chamber of Industrial Property Attorneys
- International Trademark Association (INTA) (former Member of the Anticounterfeiting and Parallel Imports Committees)
- International Masters of Gaming Law (IMGL), General Member
- American Chamber of Commerce (AmCham)
Romanian – native speaker
English – business proficiency