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SIMON & BACIU Exploring IP Magic during the 2023 ECTA Annual Conference

July 2023

The 2023 edition of the highly anticipated Annual Conference of the European Communities Trade Mark Association (ECTA) was another thrilling occasion for all participants to share knowledge and exchange insights that expand into potential development trends guiding the advancement of intellectual property law within the European Union. “Exploring IP Magic”, the theme selected by ECTA for this year’s edition, bloomed certain key take aways, that may turn into strong discussion sparking topics for future ideas exchange.

Andreea Bende, who represented SIMION & BACIU during the event, shared the central messages that ignited the vivid debates. These include:

  • Key issues following the upcoming design reform that is underway, with the amendments to the Community Design legislation expected to be published in autumn 2023
  • Best practices and examples of case law dealing with brands in sports
  • Prosecution strategies for protecting geographical names as trademarks

All these represent aspects that should be reflected in the agenda of brand owners looking for expanding their businesses and adjusting their strategies to reflect some of the hot-to-be topics that may define the next chapters on the agenda of the intellectual property community members. Committed to bring our contribution to the sustainable development of such concepts and principles, our approach at SIMION & BACIU in the intellectual property area of practice, too, will continue to embed consistent conclusions and added value based on insights and expert points of view shared by some of the most savvy professionals in the field.

Further details on the topics discussed during the 2023 ECTA Annual Conference that took please in Prague are available at the event dedicated page HERE.


More information on the expertise and credentials of our award-winning Intellectual Property practice are available at the dedicated page HERE.

For insights on our thinking and details on our knowledge related initiatives, please visit our NEWS page.

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