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Technology & Media


With the technology sector continuing to evolve and become ever more important in business and in our lives generally, we, at Simion & Baciu, work with technology companies, entrepreneurs and investors alike to help them stay ahead of the curve in terms of innovation, regulation and market practice in the technology sector.

Our clients turn to us for technical legal advice, with innovation and development in mind. We have worked on digital content technology, screen-sharing technology, user-generated creation and licensing.

We have experienced both sides of the negotiating table: those wishing to outsource or insource their functions and services and those engaged in providing those services. We are thus fully acquainted with all the issues and commercials that can drive each deal to a successful conclusion.

Blockchain and Artificial Intelligence

Blockchain technology changes business models. As the blockchain ecosystem evolves, the implementation of blockchain solutions poses legal challenges for both the businesses implementing the solution, their suppliers as well as their customers.

Artificial intelligence and automation  intertwine with our lives. Companies ranging from all industries are deploying machine learning and NLP (natural language processing) technologies to optimize processes in almost every aspect of their operations. At the same time though, the AI also presents a wide range of legal challenges – especially in areas such as regulatory compliance, liability risk, intellectual property, privacy and ethics – that cannot be overlooked.

Our team assists on AI technology related matters and general advisory, from data protection and privacy, cybersecurity and intellectual property to corporate and M&A, company incorporation and commercial contracts .

Technology disputes

We advise on scope redefinition, termination, injunctive relief, database protection claims or breaches and consumer recalls.

Our award-winning IP team can also assist in online infringement issues and ISP defenses, online and computer fraud, and domain names issues.


Our team has been closely involved with the television & film industry, having been acted on the inside for almost a decade and so it understands the industry inside out.

Our expertise enables us to be involved right from the project start, up to its development, financing, production and, finally, its market launch. We work with our clients on creative legal solutions to enable them benefit from the opportunities that new technologies, platforms and devices bring to the sector.

We advise distributors, broadcasters, film studios and producers, influencers, advertisers, rights holders, leagues, clubs, franchise owners, event promoters and sponsors.  We also provide coordinated advice to leading gaming operators and suppliers in the gaming sector with respect to the myriad of local laws and regulation pertaining to their activities.

Our extensive experience covers:

  • Advertising and marketing
  • Audio-visual piracy
  • Broadcasting/television
  • Digital media
  • Film
  • Gambling
  • Gaming
  • Live events
  • Media
  • Music
  • Publishing
  • Sponsorship, licensing and merchandising
  • Sports data
  • Sports media rights